case studies

Auto Aftermarket Parts & Service

A full-service aftermarket automobile parts and service organization with 792 locations nationwide wanted to drive traffic to its local outlets and establish a loyalty program by targeting customers near each location. The company enlisted LDMI to effectively reach those prospects most likely to become customers. After thorough media planning and research, we determined a select zip code radius for each outlet. Coupon books and flyers were strategically placed in newspapers, PennySavers and mailers targeting only these zip codes.

The result? The client’s business has expanded dramatically, more than tripling the number of stores throughout the country. Each individual outlet continues to be supported by the traffic building and customer relationship programs initially established by LDMI more than 12 years ago.